Busch beer drinkers get $1 back for every inch of snow in seven Midwest cities with Snow Day promotion - USA TODAY

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Sarah Kay LeBlanc Des Moines Register

Published 12:51 PM EST Jan 15, 2020

Winter just got a little more bearable for Midwesterners.

As part of its Snow Day promotion, Busch Beer is reducing the price of beer in seven states by $1 for every inch of snow that falls in selected cities between Jan. 1 to March 21.

In Iowa, Busch will be tracking snow in Des Moines. Since the promotion began, more than 3 inches of snow has fallen in capital city, giving Iowa residents $3 off their beer

Other chosen chilly states in the promotion are Michigan (tracking Grand Rapids), Minnesota (Minneapolis), North Dakota (Fargo), Nebraska (Omaha), New York (Buffalo) and Wisconsin (Green Bay).

The promotion is open to residents of states where the promotion is being run who are 21 years and older.

“We know some of our biggest fans are going to experience a lot of snow this winter, which can make things a little rough,” Daniel Blake, senior director of marketing at Anheuser-Busch, said in the release. “There’s not much worse than a snowstorm hitting and your stock of Busch being low, so this is a fun way to make our fans’ lives a little easier this season in those snowy cities.”

To get their beer money back, residents of the eligible states can submit their receipts and ZIP codes at Busch.com/snowday. Residents are limited to one submission per person and can receive up to $30. 

The offer includes purchases of 18-, 24-, or 30-packs of Busch, Busch Light, 18-packs of Busch Ice and 12-packs of nonalcoholic Busch. Rebates will be sent to residents' emails after March 21, the release states.

Sarah LeBlanc covers trending news for the Register. Reach her at 515-284-8161 or [email protected]

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